Developing popular swimwear brand in the city

After over 10 years of working hard and exerting relentless efforts, Director of the Cam Tien Swimwear JSC Nguyen Thi Luyen has successfully developed her own brand name for swimwear featuring the characteristics of Da Nang beaches.

Mrs Luyen (in photo) paying special attention to creating high-quality

and eye-catching swimming suits to meet the demands of her customers

Mrs Luyen said local beaches were always crowded with swimmers during summer days, but few of them wore swimming suits.

However, she has still had strong passion for designing and sewing eye-catching and beautiful swimming suits for beach-goers. Therefore, she has spent much time on learning about the swimwear market, fabric sources, and how to sew bathing suits professionally.

In 2012, the dedicated woman’s brand name of Cam Tien swimwear was developed in Da Nang.

However, her clothing products were not well received from the public because beachgoers preferred to wearing their clothes at home to go swimming than wearing swimming suits. Not once did she think of refusing to give up in spite of her difficulties.

In 2014, Mrs Luyen opened her first swimwear-selling stand at the Pham Van Dong Beach which helps to attract a great deal of attention from both locals and visitors.

After the municipal authorities have issued policies to encourage beachgoers to wear bathing suits as going for swimming, Mrs Luyen’s products have become more popular with locals and visitors.

In an effort to satisfy the increasing demand of beachgoers, Mrs Luyen has done her utmost to get access to more fashion trends in order to make fashionable products.

Over recent years, Cam Tien swimming suits have won trust of customers. In addition to her swimwear-selling stand at the Pham Van Dong Beach, Mrs Luyen has provided her products to some swimming pools across the city, or clothing stands at the Son Tra Night Market.

DA NANG Today