2025 Avalokiteśvara Bodhisattva process ceremony draws tens of thousands of people

The veneration of Avalokiteśvara Bodhisattva, the official ceremony of the Quan The Am Festival 2025, took place at the Quan The Am Pagoda in Da Nang’s Ngu Hanh Son District on Tuesday (the 19th day of the second lunar month).

From early morning, thousands of Buddhist monks, nuns and followers, and tourists from all over the country gathered near the lotus platform of the Quan The Am Pagoda to attend the ceremony. Photo: DOAN HAO LUONG

In attendance at the ceremony were Standing Deputy Secretary of the Da Nang Party Committee Nguyen Dinh Vinh, Chairman of the Viet Nam Fatherland Front Committee of the city Le Van Trung, Vice Chairman of the municipal People’s Council Doan Ngoc Hung Anh, and tens of thousands of Buddhist monks, nuns and followers, and tourists from all over the country.

Speaking at the ceremony, Chairman of the Ngu Hanh Son District People’s Committee Nguyen Hoa said that the Quan The Am Festival has become one of the traditional folk festivals imbued with Buddhist beliefs, and it has maintained, practiced, and passed down from generation to generation, with a strong influence in the spiritual and cultural life of the local community and the great pride of local people.

Chairman of Ngu Hanh Son District People’s Committee Nguyen Hoa spoke at the ceremony. Photo: DOAN HAO LUONG

With the majestic natural landscape of the Marble Mountains special national relic, the Quan The Am Ngu Hanh Son Festival is increasingly organised on a larger scale, with many rich and exciting activities, satisfying the needs of Buddhist followers, and becoming a unique cultural and spiritual tourism product in the city, he noted.

More meaningfully, this year’s festival takes place in a jubilant and bustling atmosphere as activities to celebrate the 50th anniversary of the Liberation of Da Nang and the country’s unification are being organised in residential areas, wards and districts, Mr. Nguyen Hoa emphasised.

In addition, the festival serves as a bridge to connect, meet and exchange, as well as demonstrate the special friendship and solidarity tradition of Vietnamese Buddhism and countries with similar Buddhist cultures.

Buddhists participated in the ceremony with sincerity to Avalokiteśvara Bodhisattva, praying for the country to always be peaceful and prosperous, and for the people to be happy and peaceful. Photo: DOAN HAO LUONG

During the event, delegates attended the ceremony to release balloons to pray for global peace and happiness. At the same time, some traditional rituals were performed to express the message of love, and pray for the national prosperity and peace.

The Avalokiteśvara Bodhisattva costume ceremony was held in parallel with the process of Avalokiteśvara Bodhisattva Statue. This was the most anticipated part of the ceremony for the people and tourists. In addition to the Avalokiteśvara Bodhisattva costume, the festival also featured costumes of other Bodhisattvas, fairies, and the Four Heavenly Kings.

DA NANG Today