Visitors to Da Nang surge by 50% during 5-day Reunification and Labour Day holiday

A wide range of cultural, sports, and tourism activities and events, combined with favorable weather, made Da Nang an attractive destination for tourists at both home and abroad during the 5-day holiday break for the National Reunification Day (April 30) and International Labour Day (May 1). The city welcomed an estimated 610,000 visitors, up over 50% compared to the same period in 2024. Additionally, its total revenue from tourism reached VND 2,426 billion, marking a 23.8% year-on-year rise.

The Sun World Ba Na Hills Tourist Area continues to be an attractive destination for tourists during the April 30 and May 1 holidays. Photo: NGOC HA

Numerous attractive cultural and entertainment events

More than 30 cultural, artistic, tourism and sports activities and events, including many large-scale, novel and attractive ones, were held across the city to serve the people and tourists during the holiday.

The programme “The opening of the Beach Tourism Season 2025” attracted a large number of visitors and tourists. Themed “Blue Wave Dance”, it took place at the East Sea Park, the Son Tra Peninsula, and My An, My Khe and T18 beaches, plus along the Nguyen Tat Thanh coastal route.

A variety of exciting activities, including the 2025 Da Nang International Lifesaving Championship, the SUP Race titled “Da Nang Colour Race 2025”, and the “Across The Summer Waves” openwater swimming championship 2025, were organised. Other highlights included artistic kite performances, a beach flower walk, artistic check-in models, a beach sports festival, and various sea sports demonstrations.

Ms. Nguyen Lan Huong, a tourist from Ha Noi, shared “I really like beach here because it is beautiful and clean. On the occasion, many exciting and attractive entertainment activities are organised at beaches in Da Nang. My eldest child is excited to participate in sea sports games, while the youngest is absorbed in colourful and funny-shaped kites. This is a family vacation that makes me feel relaxed and happy”.

In addition, outdoor 3D mapping show in celebration of the 50th anniversary of the liberation of the South and the National Reunification on the façade of the office building at 42 Bach Dang Street drew much attention from the public.

Tran Phuong Linh, 18, a resident in Hai Chau District, said that this was the first time she had seen such vivid historical images, so she felt proud and understood more about the process of building and developing her hometown.

Notably, tourist attraction and accommodation facilities citywide hosted numerous captivating activities. In particular, the Sun World Ba Na Hills Tourist Area officially launched its 8th cable car line. Meanwhile, the Da Nang Downtown organised the Open Lion and Dragon Dance Festival 2025. The Nui Than Tai Hot Springs Park held a parade to welcome the God of Wealth.

Artistic kite performances at the Pham Van Dong Beach. Photo: NGOC HA

Revenue grows by more than 50%

According to the Da Nang Department of Culture, Sports and Tourism, the total number of visitors to Da Nang during the 5-day holiday is estimated at 610,000, a 50% year-on-year increase. The estimated number of overnight guests is 230,395, with international visitors accounting for approximately 105,000, up 44%. Total revenue generated from tourists is projected to reach VND 2,426 billion, up over 50%.

Specifically, visitor arrivals to the Son Tra Peninsula from April 30 to May 3 were around 29,000, an increase of 10% over the same dates in 2024. The Ban Co (Chess Board) Peak, the Linh Ung Pagoda, the inland waterways along the peninsula, and local beaches, were among top choices for visitors to the city. The average room occupancy rate was 85%, with most facilities reaching full capacity (100%) from April 30 to May 2.

Between April 30 and May 4, Da Nang received a total of 654 flights, an estimated increase of 12% compared to normal days, equivalent to about 130 flights/day. Of which, there were 52 international flights and 78 domestic flights.

The number of passengers arriving in Da Nang by train during the holiday reached more than 13,600. The AIDAstella cruise ship brought more than 2,000 multinational visitors (the US, the UK, Germany, Canada, the Netherlands…) to the city. The foreigners were taken to visit a number of local famous destinations such as the Marble Mountains, the Linh Ung Pagoda, and the Museum of Cham Sculpture.

Mrs. Truong Thi Hong Hanh, Director of the municipal Department of Culture, Sports and Tourism, said that aside from organising many cultural, sports and tourism activities and events, the city continued to implement a tourism stimulus programme in 2025 called “Enjoy Da Nang – Diverse Experience” to lure more tourists to the city. The programme is promoted on international and domestic channels suitable for each market, and channels of localities and units that have signed cooperation agreements with Da Nang, including website http://www.enjoydanang.vn, fanpage Danang FantastiCity, tourist information counters at domestic passenger and international terminals at Da Nang International Airport, Tourist Support Centres, OTA Traveloka channel, and travel companies.

DA NANG Today