Promoting consumption of locally-made products

In recent years, many trade promotion activities have been organised at home and abroad, hereby facilitating Da Nang-based businesses to increase the consumption of their products in their home market, and to promote their export activities to a number of countries in the South-Eastern region as well.

Da Nang-based businesses participating in trade promotion programmes in Laos and Thailand

Recently, clean coffee products made by the Lien Chieu District-based Mayaca Coffee Co., Ltd. were introduced at 2 trade promotion programmes which were organised by the municipal Trade and Industrial Promotion Centre in June and July in Vientiane (Laos) and Khon Kaen (Thailand), respectively.

During one of the practical events, the Mayaca company signed a contract to supply its products to a business based in Khon Kaen Province, Thailand.

According to Mr Ho Duc Tien, the Director of the Mayaca Coffee Co., Ltd., the participation in such overseas trade promotion events has helped the city’s businesses, especially small and medium-sized ones, introduce their products to potential foreign customers, and grasp practical bilateral cooperation opportunities.

“Through the events, we learned a lot of valuable experience from other domestic and foreign businesses in terms of marketing, designing, product packaging, and grasping the real demand and tastes of customers for clean coffee”, said Tien.

In a similar vein, the city-based Hong Huong Fish Sauce Co., Ltd. has also succeeded in expanding consumer markets as it entered into a number of contracts signed right at overseas trade promotion activities to export the company’s fish sauce products to Laos and Thailand.

Mr Nguyen Thanh Phu, the company’s Director, pointed out to the fact that small and micro enterprises, that do not have financial strength, can join in trade promotion programmes as an effective way to advertise their products to foreign customers without spending too much money.

It was reported that, so far this year, the municipal Trade and Industrial Promotion Centre has organised many trade promotion activities, along with  supply and demand link promotion events at such domestic and foreign localities as Phu Tho, Ho Chi Minh City, Quang Binh, Gia Lai, Binh Dinh, Vientiane (Laos), and Khon Kean (Thailand).

Currently, focus is being placed on organising international trade promotion programmes in Laos and Thailand as a way to fully tap the advantages of tariff cuts. Also, a large number of Vietnamese nationals living in these two foreign markets have created a potential source of consumption for the city-produced goods.

Mr Le Thanh Ha, the Director of the Trade and Industrial Promotion Centre, affirmed his unit’s great efforts over the past time in renovating the form and quality of trade promotion programmes held both at home and abroad. Each event attracted the participation of dozens of businesses, and gained postive results.

In order to enhance the quality and effectiveness of trade promotion programmes, Ha underlined a must-do for local businesses to meet the stricter requirements about the products’ quality, origin, label, barcode, and safety and environmental-friendliness standards in order to secure their firm stature in the domestic and foreign markets.

Meanwhile, many businesses suggested that more trade promotion programmes be professionally organised, scaled up and expanded into other Southeast Asian markets instead of some Laotian and Thai localities as currently.

DA NANG Today